The tide of 10-year-olds This generation of 10-year-old girls and boys, the so-called SDG Generation, will play a critical role in achieving the United Nations Sustainable Development Goals for eliminating poverty, achieving inclusive economic growth, and improving health and well-being for all by 2030, when they will be young adults entering the labour force. This cohort will also be a measure of the success or failure of the Sustainable Development Goals: Will the 10-year-olds of today be healthier, free of extreme poverty, and full and equalparticipants in their communities and nations 15 years from now? The answer to that question will to a large extent determine not only progress towards the Sustainable Development Goals, but also the direction that humankind takes during the

twenty-first century.